Terms and Conditions

This Search Engine Optimization (SEO) Agreement is one year  between the Client and Go 2 Marketing.

The SEO Consultant provides search engine optimisation services to website owners.

This SEO Agreement provides for the SEO Consultant’s development and execution of a search engine optimization and marketing strategy for the Client.

The parties agree as follows:

1. Definitions.

Terms defined above have their assigned meanings and each of the following terms has the meaning assigned to it.

“Agreement” means the SEO Agreement.

“Effective Date” means the date listed in the preamble of this Agreement.

“Keyword” means words typed into a search engine by potential consumers of the client’s website and its related products and services.

“Website Content” means the words, graphics, video or other immediately visible content when using a web page.

“Writing” means an email or other written communication, such as attached documents, sent for the purpose of providing legal notice to either party.

2. Hiring of the SEO Consultant/Company

By signing the Agreement, the Client hires the SEO Consultant to provide search engine optimisation services.

3. Fees

3.1 Billing Rate. The Standard, Premium and Elite packages listed above are billed out as set out in those packages.

3.2 Project Estimate. The SEO Consultant estimates that the total fee for providing SEO services to the Client will be between [amount 1] and [amount 2].

3.3 Invoices. The SEO Consultant will bill monthly in advance.  Invoices shall include information relating to:

1. a) the billing rate per month;
2. b) the time spent on an itemized task list.

3.4 Payment. The Client shall pay the SEO Consultant by online payment. Payment shall be set up as a direct debit each month.

4. SEO Consultant Services

4.1 SEO Strategy: Selected Search Engines. The SEO Consultant shall work with the Client to formulate an overall Search Engine Optimization strategy to improve the performance of the Client’s website, URL, for the keywords selected in section 4.2 on the Google search engine.

4.2. Keyword Selection. The SEO Consultant and the Client have selected the following list of keywords.

[list keywords]

The SEO Consultant may recommend additional keywords to be added to the list.

[list keywords]

4.3 Backlinks. Depending on what SEO package is chosen, the SEO Consultant shall build a profile of back links to the Clients website. The SEO Consultant shall maintain a report of all Back Links and provide the report to the Client at the Clients request or at the end of the project.

4.4 Code Analysis and Modification. The SEO Consultant shall analyse the underlying code of the Clients website and provide recommendations or modifications to the code to improve the websites performance in the search engine.

4.5 Search Analysis and Reports. The SEO Consultant shall monitor website traffic, generate reports based on website traffic, and provide recommendations and strategies to improve targeted traffic to the Clients website. The SEO Consultant may use various free or paid third party tools or applications as part of this process.

4.6 Website Content Creation. Website Content Creation is a large part of any search engine optimization endeavour. The SEO Consultant will likely recommend the Client add additional Website Content to the Clients website. The Client shall pay the SEO Consultant the Hourly Rate stated above for Website Content creation. The SEO Consultant may also use a third party Website Content creation service to meet the Clients Website Content needs. In the event a third party is used, the Client shall pay the third party Website Content creator all associated fees.

5. Client Obligations

5.1 Representations and Warranties. The Client represents and warrants as follows:

1. The Client has power and authority to sign, deliver, and perform this Agreement.
2. The Client has taken all necessary action to authorize the signing, delivering and performance of this Agreement.
3. This Agreement has been duly signed by the Client, or its authorized representative or agent, and constitutes its legal, valid and binding obligation. It is enforceable against the Client in accordance with its terms.

5.2 Covenants

The Client covenants to:

1. Provide administration or backend access of the website to the SEO Consultant.
2. Provide an email at the Clients website, URL, for purposes of back link building or otherwise representing the Client for the purposes of SEO.
3. Allow the SEO Consultant to make changes to the websites underlying code for the purposes of optimization.
4. Provide the SEO Consultant with a list of third party developers of the website for the purpose of contacting them to improve the websites performance in the search engine.
5. Provide the SEO Consultant with electronic files of all promotional or branding materials, i.e., logos, graphics, etc. for the purpose of creating new promotional materials.
6. SEO Consultant Obligations

6.1 Representations and Warranties. The SEO Consultant represents and warrants as follows:

1. The SEO Consultant has power and authority to sign, deliver, and perform this Agreement.
2. The SEO Consultant has taken all necessary action to authorise the signing, deliver, and performance of this Agreement.
3. This Agreement has been duly signed by the SEO Consultant, or its authorised representative or agent, and constitutes its legal, valid and binding obligation. It is enforceable against the SEO Consultant in accordance with its terms.

6.2 Covenants

The SEO Consultant covenants to:

1. Use SEO tactics and accepted practices to improve the search engine rankings.
2. Develop a strategy to improve the flow of targeted traffic to your website.
3. Provide regular reports and analysis of traffic to your website.

6.3 Disclaimer of Warranty. The SEO Consultant is providing services “AS IS” and disclaims all warranties, express or implied, including without limitation, the warranties of merchantability, fitness for a particular purpose, and non-infringement. The SEO Consultant provides recommendations regarding current search engine optimization tactics that in theory, should improve your website’s performance in search engine rankings. However, the SEO Consultant is not responsible for search engine rankings, the algorithms used by major search engines to rank web pages, or other processes of third party search engines. The SEO Consultant cannot predict future search engine algorithm changes; therefore, the SEO Consultant cannot guarantee results such as placing your website as the number one search result for specific keywords, or to maintain a position within the top 10 search results.

7. Intellectual Property

The SEO Consultant may write code or create other intellectual property as part of this Agreement.

7.1 Website Content. The Client shall own the copyright to all Website Content created to optimize the Clients website.

7.2 Code; Non-Website Content. The SEO Consultant shall have all rights in all SEO related intellectual property that may be created by the SEO Consultant in the process of optimizing the Clients website for search engines, including, but not limited to, website code, non-website content, strategies, methods of operations or any process, idea, or other SEO related intellectual property.

8. Term.

8.1 Termination. This Agreement terminates when the SEO Consultant has performed all services and the Client has paid all fees as mentioned in Section 3.

8.2 Termination for Cause, Material Breach. Despite section 8.1, a party may terminate this Agreement by giving 10 Business Days’ notice to the other party, if that latter party materially misrepresented a fact or materially breaches a warranty or covenant. In that event, the terminating party has all rights and remedies that law and equity provide.

9. General Provisions

9.1 Governing Law: The Laws of Scotland govern in all matters relating to this Agreement.  Any dispute will be resolved in the Courts of Scotland.

9.2 Assignment and Delegation. Neither party may assign its rights or delegate its performance under the Agreement without the other party’s consent.

9.3 Successors and Assigns. This Agreement binds and benefits the parties and their respective permitted successors and assigns.

9.4 Notices. The parties must send all notices in writing and give all consent in writing. A notice or consent occurs is effective when the intended recipient receives it. For the purposes of this Agreement, notice shall be provided to the client at the clients email provided. Notice shall be provided to the SEO Consultant at the SEO email provided.

9.5 Merger. This Agreement is the final, complete and exclusive statement of the party’s agreement on the matters contained in this Agreement. It supersedes all previous negotiations and agreements. The parties shall not amend the Agreement, except by an agreement in writing, signed by both parties.

To evidence the party’s agreement to this SEO Agreement, they have signed and delivered it on the Effective Date set within the preamble.